Coca-Cola gives Deepak Jolly charge of promoting niche brands

Beverages major Coca-Cola India today announced senior leadership changes with its Vice President Public Affairs & Communication Deepak Jolly given a new management role of promoting the company's growing portfolio of niche brands.
Jolly, in his new position would have responsibility of setting up a new function within the company, which will promote its growing portfolio of niche brands within the franchise bottling territories, Coca-Cola India said in a statement.
He will take over the new responsibility starting November 1, 2015 and will continue to report to Coca-Cola President- India & Southwest Asia Venkatesh Kini, it added.
Coca-Cola has an established portfolio of premium brands like Schweppes Tonic, Schweppes Gingerale, Schweppes Soda and would soon launch Fuze Tea.

Jolly would be replaced with Ishteyaque Amjad, who has joined Coca-Cola India as Vice President, Corporate Affairs, the company said in a statement.
Amjad, who has joined Coca-Cola India today, was working with Director Corporate Affairs for Cargill in Singapore prior to it. He has also served in the Indian Army and is an alumnus of the Indian Military Academy, Dehradun.
Commenting on the development Kini said: "Deepak has accepted the responsibility to lead the premium and niche segment in the franchise bottling territories. In many ways, he is returning to where he started his career from - the operations and sales role in a large FMCG company".

Jolly has led the public affairs and communication function within the company for over 10 years.