Beverages major Coca-Cola plans to take its Indian softdrink brand Thums Up to neighbouring markets, including Pakistan, Sri Lanka, Nepal, besides ASEAN countries, a top company official said today.
Coca-Cola has already introduced the brand Thums Up in Bangladesh last month, as part of its larger expansion plans.
Besides, Coca-Cola India also expects Thums Up, which was acquired by it from Parle Bisleri in 1993, to become a USD 1 billion brand by the end of this year or probably by next year.
"We have launched Thums Up Charged already in Bangladesh. It is being scaled up across Bangladesh now. We have also launched Rim Zim already last month there," Coca-Cola India and South West Asia President T Krishnakumar told PTI.
He further added: "Next we are planning to move to Nepal in the next couple of months with Thums up Charge. We are going to launch as big as in Bangladesh. Once we see success, we would take it to other markets."
On being asked about any specific markets Coca-Cola is looking is eyeing for the brand Thums Up, he said: "We believe that we can do the entire south Asian markets."