The statement of prohibition and excise department Commissioner R V Chandravadan assumes significance in the backdrop of the department conducting investigation into the high-end drug racket that was busted earlier this month in the city.
"Drug menace is not just a challenge for the police and the excise departments, but it's a social challenge and it has to be fought on a multi-front basis before it assumes menacing proportions," said Chandravadan.
"Involvement of the entire society is needed in spreading awareness on the consequences of drug menace," he said.
The Special Investigation Team (SIT) of the excise department has arrested 15 people in connection with the racket busted in the city on July 2, that supplied high-end drugs such as lysergic acid diethylamide (LSD) and methylenedioxy-methamphetamine (MDMA).
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It is suspected that people from the film industry, employees of MNCs besides school and college students were among their customers.
He said the purpose is to take certain hard measures as part of investigation by going into the depth of the issue and to understand the magnitude of the drug menace in the city.
He further said "I think going by the experience of Punjab and to some extent in Delhi, we have not reached those proportions. But, in case we don't wake up and don't initiate necessary measures we may be in a serious situation. Hence, our CM directed us to go all out against the menace."
As part of its ongoing probe into the cases registered in connection with the racket, the SIT sleuths summoned 12 Tollywood personalities and has questioned some of them since last week on their alleged links, if any, with those already arrested in the drug peddling.
According to Chandravadan investigation into the cases is continuing on the anticipated lines. "We are not interested to only question certain sections of the society...We will be going into the various cross sections based on the leads and information that is being gathered."
"Right now we are concentrating on this menace and we hope to achieve significant results shortly," he said.
Chandravadan further requested the event managers and DJs to spread anti-drug messages in programmes they participate, adding such events, gatherings should not become undetected way for transacting, consumption or peddling of drugs.
"The issue is definitely going to be under control. With help from everyone we should be able to achieve this target to make Hyderabad a drug-free city," he said.