The new campaign, shot by photographer Gaurav Sawn, features funnyman Kapil Sharma's rescued dog Zanjeer along with the rest of the cast including Sumona Chakravarti, Ali Asgar, Sunil Grover and Kiku Sharda.
"People throw stones (at) them, torture them and they get injured. They suffer from diseases, and there is no one to take care of them, so this is our responsibility," Asgar, who plays the character of Daadi on the show, said in statement.
"Now, he is a part of our family," he said.