"To me, we take India as one large mass of audience. Cricket today is experimenting and there is a big opportunity. If you look at regional channels they are doing reasonably well and turning out numbers. There is no reason why you can't hear a sports commentary in Bengali, Kannada, Telugu, Tamil or Marathi. To me, that is another opportunity to exploit," he said at the FICCI Frames event.
Raman stressed on the importance of marketing and said, "Every sport needs to market itself well. We are a one-sport country and that is possibly because the one sport marketed itself well.
Raman said that dependence on advertising could lead to tinkering of formats which will impact the sport adversely.
"Cricket is an advertiser-friendly sport. Imagine if the football federation announces a commercial game after 15 minutes, the economy of football may double but it slows the game down.