"To increase competitiveness through reforms and promote quality services, the department is working on an ambitious reforms agenda for services and this is being pursued through an inter-ministerial mechanism," she said.
The minister was speaking at the inaugural function of the Global Exhibition on Services (GES) 2015.
Listing out other measures the ministry is taking to promote services exports, Sitharaman said India is negotiating trade agreements in services at multilateral, plurilateral and bilateral levels.
The ministry also organised services conclaves in 2013 and 2014 for augmenting exports and the potential thereof.
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She said that in order to explore new geographies for services sector, the foreign trade policy has included measures consistent with the foreign policy "based on Look East, Link West, but Act East".
The minister underlined the need to diversify the export basket of the sector.
These measures assume significance as the services sector contributes about 57 per cent to the country's GDP.
India is looking to increase its exports in goods and services to USD 900 billion by 2019-20.
Speaking on the occasion, Commerce Secretary Rajeev Kher said it will serve as a platform to enhance strategic cooperation and develop synergies between the players of the services sector in India with its global counterparts.
Some 60 countries participated in the 3-day GES, which was inaugurated by Prime Minister Narendra Modi today.
The themes in focus include IT & telecom, tourism, media & entertainment, healthcare, logistics, professional services, education, R&D, space and SME in services.