Last month, Snapdeal called off the $950 million- merger (over Rs 6,000 crore) discussions with larger rival, Flipkart.
While Snapdeal had stated that it would follow an independent path and was, therefore, terminating all strategic talks, sources had said differences in valuation and terms of the deal had led to the fallout after five months of negotiations.
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The persons did not wish to be identified as the discussions were private and they are not authorised to speak on the matter.
They added that once the deal value was set, shareholders were not prepared to pay large amounts towards tax payouts and had contended that the tax incidence should have been factored into the valuation at a much earlier date.
Another point of friction was the differential payout to some of the investors like Kalaari and Nexus Venture Partners.
One of the persons mentioned above said many of the smaller but influential shareholders like PremjiInvest (Azim Premji's investment vehicle) and Temasek were opposed to it.
This caused a huge row between the shareholders and the Board and dealt a fatal blow to any efforts to drive consensus, the person added.
The discussion between the two companies was being driven by Snapdeal's largest shareholder, SoftBank.
After the deal failed to materialise, the Japanese conglomerate went ahead and invested about USD 2.5 billion in Flipkart through SoftBank Vision Fund earlier this week.
Snapdeal has a number of investors including Ratan Tata, Alibaba Group, Foxconn and Ontario Teachers' Pension Plan among others.
The second person said there were many clauses put forward by Flipkart that made the deal additionally complex.
Instead of just a majority approval, Flipkart wanted a sign-off from all of Snapdeal's shareholders, the person said.
Also, there was a five years non-solicit clause that barred all shareholders from approaching any employee, buyer or seller working with Flipkart for the next five years.
This was completely unacceptable to the shareholders as it imposed unworkable restrictions on them as there are common buyers and sellers and a small pool of skilled workforce in the e-commerce space, the person said.
Besides, many of these investors hold stakes in multiple companies and agreeing to this clause would have led to a situation of immense potential conflict and chaos, the source added.