Known for their sweet-tooth, Kolkatans are snapping up 'nirvachani mishti' (election sweets) with shops setting up special counters to sell sweets embossed with party symbols or names 'NaMo', 'RaGa' and 'Didi'.
'NaMo Tea Mousse' named after the BJP's prime ministerial candidate Narendra Modi is a hit.
Confectioners are also selling a special Bengali dessert 'payesh' and have named it 'Didi', dedicated to West Bengal Chief Minister Mamata Banerjee.
Balaram Mullick and Radharaman Mullick, the 129-year-old sweetshop at Bhowanipore, has introduced nine uniquely designed sweets like 'sandesh' for the poll season.
Crushed rose petals are used to create CPI(M)'s red hammer and sickle symbol and raw mango and orange for Trinamool Congress's flower and grass party symbol.