Finance Minister Arun Jaitley will be addressing a conference of ministers and officials on GST (Goods and Service Tax) in Srinagar later this week. The city's shopkeepers and hoteliers hope that the conference will help traders do business in the season of protests that has severely hit tourism.
For the Jammu and Kashmir Police, busy fighting militancy and controlling student protests, the conferences are an additional burden on an already over-stretched force.
"If the locals do not invest in peace in the Valley, we may not be able to have the desired results," the official said.
Around 1,000 security personnel will be pressed into service for sanitising the area for the GST conference, which opens here on May 18 and is expected to be attended by state finance ministers and officials. Another 400 men will be deployed for the security of the delegates, the official said.
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"We only hope that the delegates, when they return to their cities, will promote Kashmir as a tourist destination. Promotion by word of mouth has a better impact than advertisements," a hotelier said.
With its prestigious MICE project - an acronym for Meetings, Incentives, Conferences and Exhibitions -- the Jammu and Kashmir Tourism Department's hopes for more such conferences. Efforts are on to promote Kashmir Valley as a destination for meetings, retreats of corporate houses, exhibitions, as well as weddings.
He said the biggest beneficiary of the initiative would be the common Kashmiri, who makes a living mostly from May to August when tourists visit the Valley.
"Now if this common Kashmiri is jobless, I wonder how he will feed his family," he said.