"Non-renewal of 'Incredibile India' brand ambassador contract of Aamir Khan reflects the petty mindset, parochial approach and intemperate attitude of Modi government.
"Dissent and difference of opinion have become anathema to Modi regime, be it of artists, thinkers, writers, scientists or political activists," the party's communication department chief Randeep Surjewala said.
He held that the latest decision to "purge" Khan from Incredible India campaign is a reflection of "continued intolerance" being practised by the BJP-led government.
'Atithi Devo Bhava' campaign, part of the Incredible India campaign, was launched during UPA rule.
Two months ago, Aamir had made controversial comments on perceived intolerance in the country for which he was criticised by many senior union ministers.