Punjab Congress Chief Partap Singh Bajwa said martyrs like Bhagat Singh, Rajguru and Sukhdev were the real brand ambassadors of the state.
"I fail to understand what Punjab Deputy Chief Minister Sukhbir Badal wishes to show the world by projecting film stars as the brand ambassadors of Punjab," said Bajwa in a statement here.
Punjab Cabinet had recently decided to hire film stars as brand ambassadors for highlighting its policies and programmes.
The SAD-BJP government has proved a failure on all fronts, he said.