Although the Cinema Owners Exhibitors Association Of India (COEAI) had earlier decided not to release the film in single screens, "ADHM" was played in the single-screen theatres as well, besides the multiplexes.
The movie had generated a lot of heat in run-up to its release after the Raj Thackeray-led Maharashtra Navnirman Sena (MNS) had threatened to block its release for featuring Pakistani actor Fawad Khan. The MNS threat had come in the wake of the Uri attack.
Before the truce was clinched, the producers had to give some assurances such as that they would not work with Pakistani artistes and technicians in their future projects, given the people's sentiments in the wake of terror strikes.
Johar, accompanied by Producers' Guild President Mukesh Bhatt had met Fadnavis alongwith MNS chief Raj Thackeray seeking to cool tempers and sort out the matter.
Also Read
The romantic drama, which stars Ranbir Kapoor, Aishwarya Rai Bachchan and Anushka Sharma, today got a smooth opening at all theatres in and around the metropolis.
Police were deployed outside Metro Cinema in south Mumbai, which had last week witnessed protests by MNS workers over the screening of the film.
A hardline Maratha organisation, Sambhaji Brigade, however staged a protest outisde a multiplex in Kalyan for screening the film. But no untoward incident was reported.
According to trade pundits, the film is set to get an opening of approximately Rs 12-13 crore, higher than the other Diwali release, Ajay Devgn-starrer "Shivaay".
Disclaimer: No Business Standard Journalist was involved in creation of this content