COOP Cooperative partners with MPEDA

In a first-of-its-kind tie-up in India's marine sector, COOP Cooperative, one of Switzerland's biggest retail and wholesale companies, has partnered Marine Products Export Development Authority to develop export oriented organic aqua farming to cater to the growing demand for organic seafood products across the EU.
A Memorandum of Cooperation was signed by A Jayathilak, Chairman, MPEDA and Gerard Zurlutter, Member of Management, COOP, at the ongoing India International Seafood Show 2018 at Margao today, an MPEDA release said here.
Under the project, MPEDA will assist in identifying entrepreneurs and providing them with technical advice on the production of high-quality organic shrimp that meet national and international certification protocols.

COOP,which has nearly 2,200 sales outlets in Switzerland and wholesale/production business across Europe,has offered to procure the processed organic shrimp at a premium of upto 15 per cent and with an additional five per cent through financing for development activities, including training.
Jayathilak said the reason why many farmers are hesitant to get into organic production is increased costs involved.
He said the premium price offered will offset the extra cost and incentivize them to explore organic farming .

"Our cooperation with COOP covers the entire value chain and we hope that farmers and entrepreneurs will come forward and take this opportunity to be linked to consumers abroad, he said.

Jayathilak said there is increased awareness across Europe about organic produce and it constitutes a niche market which the Indian aquaculture industry can take advantage of.
The pilot project will be run in Kerala to produce Organic Black Tiger Shrimp initially in 1000 hectares.If successful,it will be extended to other locations across India.
MPEDA and COOP will facilitate certification of a shrimp hatchery for production of organic shrimp seed and similarly certify and empanel a small scale feed mill unit to source the organic feed for the project.
Zurlutter, also Head of Projects and Overseas Buying Frozen Products for COOP, said India would be their second leg in organic farming after Vietnam, where they have had success with similar projects and organic producers who are generating considerably higher revenues than conventional farmers.

COOP, Switzerlands first consumer cooperative with a history of 150 years, is currently celebrating 25 years of organic certification in production.
"For us organic is not just an investment, it is the future. We are retailers with a deep-seated commitment to sustainability and we understand that we have to get farmers into a position where they can readily adopt organic farming practices.So we support them with higher prices," Zurlutter said.
He said COOP also knows from their experience in Vietnam, that though the yields from organic production are relatively low, it is an incredibly simple system, has lower risks than intensive farming and is sustainable over the longer term.

"It is the balance between nature and commerce that appeals to the European consumer, he added.
Kochi-based JASS Ventures and Baby Marine International will collaborate with COOP to organize the supply chain in Kerala and process the produce through organic methods.
B Sreekumar, Secretary, MPEDA and Alex Ninan, CEO, Baby Marine International, were present at the MoC signing.
Ninan said Kerala, with its vast stretches of backwaters and a conducive environment,has enormous potential for organic shrimp farming,which also offers the advantage of putting into commercial use land that might otherwise be unsuitable for farming and agricultural purposes.