One of the most sought after tourist destinations in Asia, "the God's Own Country" Kerala has been hit by coronavirus scare just when it was on the recovery path after the Nipah outbreak and back-to-back flood havoc in the past three years.
Kerala's serene beaches, tranquil stretches of backwaters, lush hill stations and exotic wildlife offer an enchanting experience to travellers worldwide and the tourism industry is a major contributor to the state's economy.
The industry was gearing up to beckon more visitors to showcase its unexplored inland locales, trekking trails and new romantic destinations in 2020, when it suffered the latest setback with all three positive cases of coronavirus in India being reported from the state, triggering "mass cancellations" of bookings.
The Nipah outbreak of 2018-19, two consecutive monsoon floods in 2018, the worst in a century, and last year had hit hard the state's tourism sector and it was slowly on the path of revival with new products before the novel coronavirus came as a bolt from blue.
Three medical students from the state studying in Wuhan university in China, have tested positive for the infection and 2,528 people put under home quarantine. Ninetythree people are in isolation wards in various hospitals according to the latest figures.
Key players in the field have claimed that mass cancellations of hotel bookings and tour packages have already begun across the state.
After the Kerala government declared the coronavirus outbreak as a 'state calamity', as the three positive cases were detected from Thrissur, Alapuzha and Kasaragod, Tourism minister Kadakampally Surendran admitted that the sector had suffered a hit.
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The sector had aggressively launched promotional advertisements in the domestic and international markets after the floods to revive the sector.
However, all the efforts took a beating as there has been mass cancellations of hotel bookings after the outbreak of the infection in the state was reported.
According to the Tourism department sources, during the 2019 calendar year, it was projected that there would be an 18 per cent growth in the domestic and 8 per cent in foreign tourist arrivals.
In the first nine months of 2019, (January to September) domestic visitors to the southern state touched 16.48 per cent against 4.8 per cent in the foreign tourist arrivals.
The peak season for foreign tourists is from November- February while for the domestic guests it is during April-May, August-September (Onam festival) and December-January.
Noted travel and tourism entrepreneur E M Najeeb said tour programmes and packages are being cancelled widely from the state.
Declaration of the epidemic as a 'state calamity' by the government would adversely impact the economic situation in the state, he said.
"We completely appreciate the steps taken by the government to protect the infected persons, create awareness among the public and tackle the situation.
But, as far as tourism industry is concerned, such measures will scare the people. Not only tourism but all the business activities of the state will be affected," Najeeb, also senior Vice President, Indian Association of Tour Operators (IATO), told PTI.
While Najeeb said "overreaction" would not augur well for the state, Jose Dominic, a key player in the hospitality industry, felt there are cancellations of hotel bookings but not as much as was being projected by the media.
Dominic said he personally felt that the state's reputation of having a robust healthcare system would help in such situations.
"We cannot say that there is no cancellation of hotel bookings. There are 15-20 per cent cancellations after the reporting of the coronavirus cases. But there are bookings also...," he told PTI.
Though people were worried about the development, the state generally has a reputation that the safest place to be in India, especially during the time of a health calamity, is Kerala, he said.
"We have a reputation that we will put travellers' health first before commercial interest," Dominic, CEO of Kochi-based CGH Earth, added.
Meanwhile, a senior official of the state Tourism Department said the exact number of cancellations were not yet available, but he agreed that the repeated instances of flood and other epidemics were affecting the industry.
"As of now, the exact numbers are not available. But industry sources told us that many hotel bookings, including that of KTDC (Kerala Tourism Development Corporation) have been cancelled", he told PTI.
The help desks of Kerala tourism at various centres were receiving several enquiries from people wanting to know the situation in the state, he said