"Bharat Financial Inclusion Limited reflects the new brand and its delivery capabilities as 'Bharat', the Sanskrit name of India, emphasises the Company's unique distinction of having a formidable, predominantly rural network across the country, and 'Financial Inclusion' is the delivery of financial services at an affordable cost to economically weaker sections of the society, which is the core business of the Company," SKS said in a statement.
The name change decision has been taken in view of the fact that the Company's core has undergone a transformation, equipping it to play a major complimentary role in fulfilling the national priority of financial inclusion, it added.