Mark J Post, chair of the department of physiology and professor of vascular physiology and tissue engineering, Maastricht University, The Netherlands, believes his team's USD 300,000 cultured hamburger will not only come down in price but someday make it to the market.
"It's realistic that we can do this," said Post.
Post is refining what he already sees as a patty consistent in look, texture and colour to a traditional ground beef burger but lacking in taste.
He said he plans to start the company this year.
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Using the stem cells from a cow to grow muscle fibre shaped like a donut, Post and his team created what looks like a hamburger patty but missing the fat content that gives it flavour and taste.
"They came up with the same analysis as me, 'it's OK, it's much better than any other replacement we've seen but it's not there yet'," Post said.
A Guardian readership survey, and later an independent survey in the Netherlands, found more than 60 per cent of consumers surveyed said they would buy and eat a cultured burger.
He's confident early adapters of the lab-produced burgers will urge others to consider it and perhaps even overcome any concerns over its origin, be it natural or unnatural.
Post is also working on his models with a stem cell bank which is projecting production costs of his burger could go down from USD 300,000 to an estimated USD 65 per kilo.