Ceylon Tobacco Company (CTC), a unit of British-American Tobacco, had filed a petition in the court seeking a stay order against the Health Ministry over the new regulations saying that 80 per cent of the cigarette packet area must carry pictorial health warnings printed on both sides.
The court has rejected the stay order. Health authorities say that at least 60 persons die daily due to smoking in the country.
Sri Lanka's new tobacco labelling rules were published in August by the health ministry, with manufactures having to comply within three months.