"We sell experiences that reinforce your love for travel. We saw an opportunity to whet India's appetite for adventure and make them feel as passionately about travel and sustainability as we do.
"We could not have found a better partner than G Adventures to bring this revolution to India," Cox & Kings Head-Relationships, Karan Anand told reporters here.
This alliance will give Cox & Kings great mileage and global exposure, he added.
G Adventures is an adventure travel pioneer offering the widest selection of affordable small group tours, safaris and expeditions to more than 100 countries on all continents.
"India is an exciting and dynamic market with huge potential for G Adventures. It's experiencing rapid growth in terms of outbound tourism and with global demand for adventure travel also continuing to grow, now is the perfect time to introduce it as a new way to see the world," G Adventures Founder Bruce Poon Tip said.