Travel firm Cox & Kings Thursday said it has roped in Bollywood actor Anushka Sharma as its first ever brand ambassador.
Sharma will be promoting the company's unique travel offerings in a new TV campaign to be released soon, Cox & Kings said in a statement.
"She perfectly represents a generation that is energetic, unapologetic and fun loving which makes her the right fit to showcase Cox & Kings' innovative holiday offerings," company's Relationships Head Karan Anand said.
Anushka will be promoting the brand across print, television and digital platforms, it said.
"I am glad to be associated with the world's oldest travel company Cox & Kings. I love to travel and personally think that travelling opens us up to new incredible experiences and changes the way we look at the world," Sharma said.
Cox & Kings has operations in 22 countries across four continents.