Led by party politbureau member Pinarayi Vijayan, the 'Nava Kerala March' began at Uppala near Manjeswaran here and will cover all 140 assembly segments in the state raising the slogan of 'secular, corruption free and developed Kerala'.
The march was flagged off by former party general secretary Prakash Karat.
Speaking on the occasion, Karat alleged that the Modi government was pursuing a communal agenda and said Hindutva forces were attempting to treat minorities in the country as second class citizens.
Sangh Parivar forces under the patronage of BJP government was dividing people oncommunal lines, he alleged.
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Karat termed the Oommen Chandy-led UDF government as the "most corrupt" in the history of Kerala.
Taking a dig at the 'Kerala Raksha Yatra' led by KPCC President V M Sudheeran, he said it has now turnedout to be 'corruption raksha yatra'.
On the vigilance department's clean chit to former Finance Minister K M Mani in the bar bribery case, the CPI(M) leader accused the government of protecting Mani in the case.
Karat also highlighted the crisis faced by rubber growers and workers attached to traditional industries such as cashew, coir and beedi.
"We have seen how rubber farmers are suffering due to sharp fall in prices of rubber. Similarly, traditional industries are also facing crisis," he said.
CPI(M) veteran and opposition leader V S Achuthanandan and party state secretary Kodiyeri Balakrishnan were among those who spoke on the occasion.
The march assumes significance as Vijayan was widely being considered to be the party's Chief Ministerial candidate if LDF comes to power.