Known for his inimitable gestures, razor-sharp words and unique style of dialogue delivery, Achuthanandan, an astute campaigner, is leaving no stone unturned to ensure his victory at the segment, which has favoured Communists till inception of the segment in 1965, for the fourth consecutive time.
Braving the scorching summer, Achuthanandan, popularly known as 'VS', has already addressed a series of meetings in the constituency in Palakkad district, considered the state's industrial corridor.
The fight has turned out to be a fierce one for all, as both Congress led UDF and BJP-NDA are trying hard to inflict maximum damage to Achuthanandan's poll prospects.
The presence of BJP's C Krishnakumar, vice-chairman of Palakkad Municipal Corporation, the only civic body the party controls in the state, has virtually made prediction of poll outcome a difficult task, political observers feel.
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Natesan is itching to get even with Achuthanandan as it was he who had taken up alleged irregularities in the micro finance scheme run by SNDP and had also attacked Natesan for his alliance with the saffron party in the state.
The state government had initiated a Vigilance probe into the charges against Natesan, based on the complaint of VS.
Achuthanandan's victory margin has steadily increased since 2001 when he contested in the constituency for the first time. He won by a margin of 4,703 in 2001, in 2006 by a margin of 20,000 and in 2011 by 23,440 votes.
Achuthanandan, who hails from Punnapara in Alappuzha
district, before switching his constituency to Malampuzha, was earlier elected to the assembly from Ambalappuzha 1967 and 1970 and from Maraikkulam 1991.
An 'old school Marxist' for those outside CPI(M), Achuthanandan's inner-party rivals have often accused him of being the prime source of long-drawn factional trends in the state unit.
This virtually led to his upset defeat, allegedly due to the perfidy of the opposing faction, in the 1996 assembly polls in his home segment Mararikkulam, when he was widely projected as the Chief Ministerial candidate.
Joy said his aim was to rewrite the history of Malampuzha, which has stood with the Left so far.
Joy is also taking up several local issues of the people such as lack of drinking water in many parts of the segment, comprising Akathethara, Elappully, Kodumba, Malampuzha, Marutharoad, Mundur, Pudussery and Puduppariyaram Panchayats in Palakkad taluk.
Local people complain that Achuthanandan, who most of the time resides in Thiruvananthapuram, either as Opposition leader or Chief Minister, has not brought about any major development work in the constituency, while LDF has strongly disputed the charge.
"The environment problems in the constituency is one of the highlight of the campaign", Krishnakumar said.
The recent incident of alleged insult to a Dalit woman, principal of the Government Victoria College, by activists of CPI-M student wing Students Federation of India (SFI) is also being taken by the BJP to attack LDF.
"It is a clear case of intolerance on the part of CPI-M", Krishnakumar said.
The students had prepared a 'grave' as a retirement gift to the principal. The incident had evoked widespread protest.