Speaking after giving away the Ramnath Goenka Excellence in Journalism Awards organised by The Indian Express, he said earlier people with certain training and qualification came to journalism but today anybody with a mobile phone can click a picture and upload it.
"People now have a lot of news. In this context, maintaining credibility is a big issue and the biggest demand of time," he said.
In a lighter vein, the Prime Minister said while media had full freedom to comment on everything and everybody, it does not like others' views on it.
Setting two important matters before the media, Modi said he does not have any issue with the government being criticised by the media but there should be no mistake in reporting. National unity, he added, should be the priority as India is a diverse country.
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"Any compromise is a news for you and you move on to the next news but such a compromise leaves behind deep wounds. We (politicians) may be making more mistakes than you but please strengthen forces of national unity.
He said all big countries are working for having a strong media voice at the global level and for India it is an opportunity as well as a challenge.
Awards were given to journalists in print, TV and digital media in various disciplines.
On the occasion, Modi hailed Ramnath Goenka's role during
the Emergency which, he added, is an important lesson for people to understand the dangers democracy faces.
"In India the period of Emergency is important. When we talk of Emergency, some people feel bad. It is viewed politically. That period of politics (politicising the issue) is over."
The Prime Minister said the era of Emergency is also useful to keep his 'biradari' (the political class) vigilant.
During the Emergency, very few people emerged who challenged the system. "(Late) Ramnath Goenka and the Indian Express chose to do that, fearlessly," he said.
The government cannot be blamed for it, he said.
The media will have to look within, he added.
However, he said criticism from the government is a badge of honour for journalists. To those who say that good journalism is dying, he said it is only getting better but bad journalism is getting noisier.