The campaign is running alongside the World Twenty20 in Sri Lanka.
Rallying support for the campaign known named 'Think Wise' -- an initiative of the ICC, UNAIDS and UNICEF -- stars from the South African Cricket team, including JP Duminy and Wayne Parnell, interacted with young people living with, affected by and/or working on preventing HIV here this afternoon.
"Through cricket we can reach two millions of people and the message is clear: Let's talk more about HIV, let's get informed. We know that stigma kills. Let's 'Think Wise' don't stigmatize," Sehwag said.
Match officials at the Women's T20 are all sporting the 'Think Wise' message on their on