Television talk shows carried looped footage of a press conference in which Ryutaro Nonomura wails and bangs his fists on the desk as tears stream down his face.
The middle-aged assemblyman shouts incoherent excuses in between gut-wrenching sobs, punctuated by the long intakes of breath necessary to power the next outburst.
Nonomura, who was elected to the assembly in Hyogo in western Japan in 2011, is suspected of misusing three million yen (USD 30,000) of official allowances.
"(Crying)... I finally became an assembly member ... With the sole purpose of changing society," he shrieked during the three-hour press conference in Kobe, Hyogo's main city.
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"(Crying) ... This Japan ... (crying) ...I want to change this society (crying) ... I have staked my life ... (crying) ... Don't you understand?"
Social media users were merciless.
"Is he alright as a member of society, let alone a member of an assembly?" asked Twitter user @nagatokimura
One YouTube posting had been viewed half a million times by this afternoon.