The Series B funding will see Chris LaRosa, former product head of YouTube Music join the company's advisory board.
Culture Machine had previously raised USD 3.5 million (over Rs 21 crore) in Series A funding from Zodius Capital and Times Internet Ltd, it said in a statement.
Co-founded by former Disney and Youtube executives Sameer Pitalwalla and Venkat Prasad, Culture Machine creates digital video entertainment.
In an multi-screen, multi-platform world where content is personalised and social is the new distribution, creating targetted content for global communities at scale is a challenge, the company said.
Culture Machine has offices and studio facilities in Mumbai, Delhi, Pune and Chennai and is a wholly owned subsidiary of The Aleph Group PTE Ltd, Singapore.