Dalda Edible Oils ties up with sand artist for Rath Yatra

Dalda Edible Oils, which plans various activities including novel food for devotees during Lord Jagannath's Nabakalebar Rath Yatra tomorrow, has collaborated with noted sand artist Sudarsan Pattnaik.
Patnaik is creating a life size sand art illustration of the deity Lord Jagannath at Puri Beach to instill a sense of devotion amongst visiting tourists and devotees.
As part of its plans, Dalda Edible Oils will help the devotees partake the Prasad with its unique initiative 'Bhajan Se Bhojan Tak.'
The devotees at the Rath Yatra will be given empty Dalda KGMO pet bottles filled with Rice grains and Pulses that are sufficient for one person's meal as these form the key ingredients for the Mahaprasad.

This initiative has been implemented to enhance the relevance of the Mahaprasad and encourage use of Dalda oils to prepare everyday meals.
Speaking on Dalda's initiative at Rath Yatra this year, Sagar Boke, Marketing Head, Bunge India, said "Ratha Yatra is an important occasion for us and last year we witnessed a tremendous response from the devotees. This year, we wanted to make our presence at the Rath Yatra more impactful and memorable."

"Apart from the sand art illustration and various installations, we have initiated the concept of 'Bhajan se Bhojan Tak' where devotees will be given ingredients for the Mahaprasad," he said.

The sand art will be displayed till July 25, 2015.
To celebrate the enthusiasm of Rath Yatra this year, Dalda Edible Oils has set up various visually appealing installations such as a 12 feet diameter Dalda branded helium balloon at Grand Road to welcome all visitors at the festival.
Additionally, an inflatable version of Dalda KGMO's one litre PET bottle will be set up at the beach and will be lit internally to create an enticing effect.
Dalda Edible Oils will also create special merchandise for all visitors which will be distributed during the Rath Yatra, Boke added.