/ -- The annual Analytics & Data Science Industry In India: Study 2019 by Analytics India Magazine and Praxis Business School, now in its fifth year, identifies the key trends and revenue drivers for the analytics industry. They took stock of the burgeoning analytics industry in India - domestic and outsourcing, the leading revenue generators, the geographies served and where the analytics market is heading.
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Here are the key highlights
The cumulative analytics market in India stands at $30 billion
Outsourcing is the main driver of revenue for Indian vendors accounting for $27 billion in revenue
The domestic analytics market stands at $3.03 billion in size and is expected to double by 2025
Indian IT bellwethers are the leading revenue generators in the analytics market with TCS clocking nearly $2 billion from analytics services
Sectors that are experiencing the highest growth are Finance & Banking with 36 percent adoption followed by Marketing & Advertising that comes second at 25 percent
Bengaluru leads as an analytics hub with 28% of market being captured by India's Silicon Valley
As companies expand their digital portfolio, India Inc led by TCS, Genpact, Wipro are investing heavily around data and analytics, increasing the range of services and also scope of projects to corner a bigger chunk of share
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Disclaimer: No Business Standard Journalist was involved in creation of this content