The 38-year-old Victoria Beckham's husband showed tattoos as he stands in a tiled locker room, reported Us magazine.
"It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots," he said.
Other pictures for the campaign show the hunk a bit more covered up, wearing clothes by the company's David Beckham Bodywear line, which includes such casual clothing as raglan-sleeve shirts, clingy tank tops, ribbed pajama pants, and, of course, underwear.