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Deals site nearbuy ties up with Marvel

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Press Trust of India New Delhi
Last Updated : May 03 2016 | 3:42 PM IST
Ahead of the release of Hollywood flick 'Captain America: Civil War', deals site nearbuy has associated with Marvel Entertainment for onsite promotion, film merchandise, premium tickets and a chance for users to win a trip to Atlanta in the US and live for a day the life of superheros Iron Man or Captain America.
As part of the promotional partnership, the deals site has made use of its existing platform to create a battle ground where users can vote for either 'TeamCap' or 'TeamIronMan' and those winning can experience human body flight just like Iron Man or soar through the air like Captain America -both Marvel's superheros who have been featured in Hollywood.
The film's plot revolves around Captain America the American super soldier who turns against the government over an amendment that wants to install a system of accountability thereby splitting the Avengers team into two camps one led by Steve Rogers and the other following Tony Stark.
Previously the online deals company nearbuy had tied up with Warner Bros. Pictures for a digital partnership and the association that entailed onsite promotion, official movie merchandise and premier tickets for the film 'Batman Vs Superman: Dawn of Justice' in India.
"We always strive to provide our customers with unique experiences that are also exclusive in nature. A trip to Atlanta will be a level up from the previous Batman V Superman raffle, as this time one winner gets to step into the cool shoes of Captain America and Tony Stark. This trip will let them live the life of their heroes for one day," says Sachin Kapur, CMO and co-founder, nearbuy.
Winners need to choose to side with Captain America or Iron Man for their "money can't buy" experience in Atlanta as seen in the film.

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"They get to experience, roundtrip flights for two adults, flying like a super hero with indoor flying, paintball attractions besides hi tech hotel accomodation," the deals site said.
Winners siding with Captain America get a chance to attend a baseball game as a VIP at Turner Field including a private, pre-game tour besides watching batting practice up close among others.
"If our winners choose to side with Iron man they will be driving an Audi R8 just like Tony Stark on a day's racetrack experience," nearbuy said.
Nearbuy has also tied up with National Geographic Traveller India as their travel content partners to reach out to the travel enthusiasts in the country.

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First Published: May 03 2016 | 3:42 PM IST

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