Industry lobby Assocham, which conducted a survey in key cities like Ahmedabad, Mumbai, Delhi-NCR, Chennai, Bangalore, Hyderabad and Kolkata, noted that about 82 per cent of Delhiites prefer shopping online.
Mumbai came in second (80.5 per cent), Ahemdabad (78 per cent) at third, Bangalore (75 per cent) ranks fourth and Hyderabad fifth at 72.5 per cent.
The respondents included 350 professionals, officers and executives across various industry sectors including manufacturing, real estate, automobile, healthcare, retail, hospitality.
Delhi, Mumbai and Bengaluru lead in terms of the sales, but there is also a huge surge of interest from tier II and tier III cities like Gurgaon, Noida, Chandigarh, Nagpur, Indore, Coimbatore, Jaipur, Vishakhapatnam where online sales have increased by 120 per cent year-on-year, the survey noted.
Also Read
During the sale, mobile phone is the most searched category online followed by apparel, computers and tablets, electronics, home-kitchen appliances, accessories and books, it observed.
It noted that 35 per cent of regular shoppers are in 18-25 age group, 55 per cent in 26-35, 8 per cent in 36-45 and 2 per cent in the age group of 45-60. Almost 65 per cent of online shoppers are male as against 35 per cent female online shoppers.