The 2nd edition of '10 Heads Festival', organised by Trifecta Entertainment, is scheduled to be held from October 21 - 23 at Nehru Park here.
It aims to curate interactive experiences across ten key interest areas ranging from music and entertainment, food and drinks, fashion and beauty, art and culture, magic and a kids zone.
"We noticed that almost all festivals have the same format and are largely youth-oriented. We felt there was a need to come up with something more inclusive.
Playing on the mythological demon king Ravana's 10 heads, Ghulati describes each head of the festival as essentially "an experience."
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Each experience is headed by a leading individual in the field who will unite at the festival to offer something for everybody - from children and college students to grandparents.
"We have identified and got on board the right curators for each of our ten heads, who will then come together to enhance the experience at the festival," says Ghulati.
Ghulati says that like any other 'mela' food will certainly hold the festival together, but it is a "high entertainment quotient" that they are looking to offer.
One of the new additions is the head on 'state focussed tourism' which will showcase tourist attractions from the southern state of Telangana. Visitors will have a chance to view the state's art and craft and relish its cuisine.
A Festival of Magic, Illusion and Mentalism will see marquee and street performances besides holding teach-a-trick workshops for children.
The gala event will also have a zone dedicated to children that will feature games and everything else that can "tug at the heart strings of the young," Gulati says.
Street food from across the country as well as handpicked restaurants at nominal prices, a fashionable flea market, mixed martial arts, yoga and fitness studios, contemporary art and craft will be among other highlights.