The 22-year-old former Disney star is the first ever famous face recruited by the affordable cosmetics company and will be showcasing the full range of make-up on offer including eye, lip, face and nail products, reported Women's Wear Daily online.
Lovato is well known for experimenting with colour as she often rocks bright make-up and has even experimented with blue hair dye.
"I am really excited to be partnering with NYC New York Color. Their products make playing with different looks and trends fun, easy and affordable by all," Lovato said.