The venture has been promoted by Wadhawan Global Capital ((WGC)), whose flagship brand is Dewan Housing Finance Ltd (DHFL), a listed entity.
"Our general insurance venture would help us in our commitment to offer protection and mitigate the economic effects of illness, accidents, death, disability and disasters," Kapil Wadhawan, chairman of WGC, said in a statement.
"It also helps us provide the protection for assets as a safety net to cope with economic consequences of unexpected events," said Wadhawan, who is also chairman of DHFL General Insurance.
"DHFL General Insurance will focus on providing a positive customer experience not only at the point of sale but across the customer engagement cycle to ensure customer retention," said Vijay Sinha, CEO-designate of DHFL General Insurance.