The issue was subscribed 18.79 times till 1700 hrs, according to latest update available with National Stock Exchange (NSE).
The qouta reserved for retail investors, who apply for NCDs aggregating to a value of more than Rs 10 lakh was subscribed 8.25 times, while limit reserved for those retail investors, who apply for NCDs valuing up to Rs 10 lakh subscribed 62 per cent, data showed.
The other category, comprising Qualified Institutional Buyers, also generated good demand.
The bidding of the issued opened today and closes on August 16.
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For investors, there is an option to choose between three, five and ten year tenors with monthly, annual and cumulative payment options.
The annual yield will go up to 9.2-9.3 per cent, depending upon the class of investors - whether retail or high net worth individual - and the tenor.
The net proceeds of the issue will be used for onward lending, financing and general corporate purposes.