Dhoni found himself in a controversy when it came to light that he had 15 per cent stake in Rhiti Sports, which also manages Suresh Raina, Ravindra Jadeja and Pragyan Ojha, besides the Indian captain.
However, the firm has made it clear that Dhoni was a shareholder only for a brief period, and currently has no stakes.
But former Indian cricketers and sports management executives feel that Dhoni should not put himself in such a position where questions could be raised about a possible conflict of interest.
"I don't mind if an ex-cricketer is acting as an agent for a living. But when I see Pragyan Ojha being relegated to second choice left-arm spinner suddenly and Ravindra Jadeja being valued at USD 2 million after being banned for trying to cut underhand deals in IPL, I guess something is wrong.
More From This Section
"Also if the company didn't have sufficient money, how did they issue shares and paid it back," Azad pointed out.
"Obviously there is conflict of interest. The first question that crops up is Rs 210 crore minimum guarantee money which is huge. Ravindra Jadeja was managed by my company from 2006-2011. But if a player comes and wants to join another firm, you can't stop him and especially if the firm is also managing the Indian captain," Khaneja said.