"The development of the new line builds on my own preferences for fragrances that remain fresh and have an international appeal," Dhoni said in a statement issued here today.
"I am confident that the range will appeal to those who seek fragrances that are long-lasting and refreshing," he added.
The Indian captain will be personally involved in the creation, formulation and development of the M S Dhoni line of fragrances, which caters exclusively to men.
The launch makes Dhoni the first-ever Indian cricketer to have his own line of fragrances and is expected to be introduced in India, the UAE and the rest of the world before the end of the year. (More)