"Around 1600 children die everyday due to diarrhoea. This is due to lack of knowledge on sanitation. I believe that a mother in the family plays an important role. She is the one who would inculcate good sanitation habit in her children," Tendulkar spoke at a promotional event which is a part of a tie-up between the ICC and the UNICEF for the upcoming ICC World T20.
"Ending open defecation, achieving sanitation for all in India, takes a genuine team effort in which all relevant actors - from the Government of India to people practicing open defecation, from role models to international development partners - play together as one team," Tendulkar further said.