Filmmaker Goldie Behl is making his digital debut with ZEE5's "Rejctx" and he believes the format has broken the star-system as the focus is more on good content.
The director said venturing into the digital space felt liberating as a storyteller.
"If anything the web-series has done is that it has broken the star-system to a certain degree. The content is the star. Even in films, it is about content. The shift from stars to content has happened. The storytelling and acting grammar have changed so much," Behl told PTI in an interview here.
The 44-year-old director said the relatively new format gives one the freedom to narrate a story the way a writer or a filmmaker has envisioned it.
"What is liberating is that you can tell a story with a certain amount of budget and freedom without having any kind of pressure. have done work on all three platforms now - films, TV and web, there is a different discipline for each format.
"If you haven't done TV, then you would not know how to do serialised content, which is about capturing the attention of the audience that is distracted. This audience can fast-forward your product or story. For the web, one has to take care of engaging the audience at the writing and execution stage."
"We were discussing parenting, the belief system about morality and etc. We saw it is as a potential idea. We wanted to show how Indian kids that are global citizens, studying abroad, are dealing with world issues with other youth of the world."