"I was seeing the festival calendars and I could not miss Cannes. And so I told my team to make a trailer immediately," said Rupesh Paul of his planned film, "The Vanishing Act."
It wasn't until he arrived at the festival that he faced questions over the timing of the film's promotion and whether he was being sensitive to the families of the missing passengers.
"These things came in to my thoughts only after I came here," said Paul, also a producer, in an interview yesterday.
The 35-year-old director says he never thought his actions might upset anyone but insists "that nobody will be hurt (by) this movie."
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"Why should I gain out of somebody's pain?" said Paul, who is also behind the movie "Kamasutra 3D," which was shown to buyers at the festival.
The trailer for "The Vanishing Act" shows two crew members kissing as a third looks at them angrily. It's something the director says will not be included in the main feature.
"Everyone that has flown once on even a small flight will definitely understand that it is impossible to carry a gun inside, whatever you do," he said. "So it's impossible, but there is a weapon in the story.