Michigan State University neuroscientist A J Robison and colleagues explained that cocaine alters the nucleus accumbens, the brain's pleasure center that responds to stimuli such as food, sex and drugs.
"Understanding what happens molecularly to this brain region during long-term exposure to drugs might give us insight into how addiction occurs," said Robison.
The researchers found that cocaine causes cells in the nucleus accumbens to boost production of two proteins, one associated with addiction and the other related to learning.
Robison and colleagues demonstrated that loop's essential role in cocaine responses by manipulating the process in rodents. They found that raising production of the protein linked to addiction made animals behave as if they were exposed to cocaine even when they weren't.
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They also were able to break the loop, disrupting rodents' response to cocaine by preventing the function of the learning protein.
"At every level that we study, interrupting this loop disrupts the process that seems to occur with long-term exposure to drugs," said Robison, who conducted the study as a postdoctoral fellow at Mount Sinai School of Medicine in New York City before joining the faculty at MSU.
"The increased production of these proteins that we found in the animals exposed to drugs was exactly parallelled in a population of human cocaine addicts," he said.
"That makes us believe that the further experiments and manipulations we did in the animals are directly relevant to humans," he said in the study published in the Journal of Neuroscience.
Robison said the growing understanding of addiction at the molecular level could help pave the way for new treatments for addicts.