Dish TV continues association with KKR in IPL

Direct-to-Home operator Dish TV today said that it would continue to be an official partner of cricket team Kolkata Knight Riders (KKR).
As per the agreement, Kolkata Knight Riders (KKR) players would bear Dish TV's logo on their jersey, the Essel group firm said in a statement.
The association will be continued for the fourth IPL season in a row with the Bollywood star Shahrukh Khan-owned team, it further added.
Commenting on the development DishTV COO Salil Kapoor said: "Through this association, we would like to pull entertainment a notch higher for all cricket fans. We look forward to the tournament and hope that Kolkata Knight Riders emerges as a champion in this season of IPL as well".

He further added that IPL has facilitated Dish TV's reach to a larger audience because of its entertainment quotient.
This year IPL tournament will start from April 8, 2015 onwards.