"In FY16 we look forward to adding at a net level in the range of 1.4 to 1.7 million depending on the speed with which digitisation takes off closer to the official sunset date," Dish TV Chief Executive Officer R C Venkateish told PTI.
The government has mandated December 31, 2015, as the deadline for phase III of digitisation.
The company added 1.5 million net subscribers in 2013-14. The Zee Group firm currently enjoys 26 per cent market share with 12.9 million net subscribers.
DTH operators like Tata Sky and Videocon d2h (rpt) Videocon d2h have launched their ultra HD services and Venkateish said Dish TV will soon enter this space.
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"As of now we are examining the right timing to enter this space and will do so soon. The content ecosystem for Ultra HD is virtually non-existent and till that develops it will not be a meaningful market," he said.
It had launched a sub-brand Zing, a year back, across seven states and is planning to take it to other regions as well.
"Zing was launched around a year back and has been a resounding success. It has cemented our supremacy in the digital addressable system (DAS) Phase 3 and 4 markets with custom-made content, hardware and service packages for the regional audience," he said.
Zing is currently available in Orissa, West Bengal, Rural Maharashtra, Andhra Pradesh, Telangana, Tamil Nadu and parts of North East.
"We have in place plans to roll it out in other language driven market as well," he said.