"We are glad to announce a new payment method which is another customer-oriented initiative in the DTH industry to recharge through unified payment interface (UPI) transactions," Dish TV India Chief Executive Officer Arun Kapoor said in a statement.
"This alliance with ICICI Bank through UPI will drive higher customer adoption and allow them to be a part of the digital economy. This will also aid our vastly spread customers with or without Internet access to recharge conveniently," Kapoor added.
Commenting on the tie-up ICICI Bank Senior General Manager and Head- Digital Channels Abonty Banerjee said, "We are happy to be associated with Dish TV to launch a unique solution that enables customers to renew their subscriptions from ICICI Bank's iMobile, Pockets and other UPI enabled apps like BHIM among others.