As with any contract between a media group and a cable or satellite company, the deal announced yesterday sets conditions for distributing Disney channels -- which include ABC, Disney Channel and ESPN -- through a subscription to the Dish network.
But it also opens a possibility for Dish "to deliver new services in the future," aimed at consumers with an Internet subscription but not a television one, the statement said.
We "planned for the evolution of our industry," said Anne Sweeny, co-chairman of the Disney network, in the statement.
The result could be a service for live television much like Netflix, allowing a monthly subscription for unlimited access to streamed content over the Internet, said analysis site 247Wallst.Com.
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"This is the first time a content owner has granted cable or satellite TV operators the digital rights to sell their shows outside of a pay-TV subscription," it noted.
But, "in order to offer a Netflix-like TV service to people who would rather stream TV over the Internet than place a satellite receiver on their roof, Dish may now seek to reach similar agreements with other big content owners," it emphasised.
Disney stocks gained 3.27 per cent to USD 82.06 a share by 1525 GMT the day after the deal was announced. Dish stocks were up 0.39 per cent to USD 59.11.