"This is first brand association with city based jewellery brand and 34th in India," Swarovski Gemstone managing director Rajendra Jain said.
Under the brand association, Swarovski will lend their brand to the fine jewellery maker Divinus Creation that will use only Swarovski Zirconia.
"These are diamonds made from artificial rough materials which are machine made from our Austrian factory," Jain said.
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