Brand, 39, could not attend the world premiere of 'Brand: A Second Coming' at the SXSW Festival in Austin, Texas after admitting he found it "painful and sad", reported The Verge.
"I let go of my mad ambition to direct and star in what had become a shambles and handed the reigns over to (director) Ondi (Timoner), who wanted creative control and to make a documentary about me and my transition from a relatively conventional celebrity to whatever the hell it is I am now.
"Posthumously this is a great honour but while you're alive, oddly intrusive and melancholy. You'd think a narcissist would like nothing more than talking about themselves and their 'rags to riches', 'hard luck' story but actually, it felt like, to me, my life was hard enough the first time round and going through it again was painful and sad," Brand added.