Writer Kanika Dhillon says the economics of demand and supply is looking out for creators in Bollywood today and she believes budding scribes must ask for better packages as producers are open to giving them a good deal.
Kanika, the name behind films such as "Manmarziyaan" and "Kedarnath", has emerged as one of the most sought after screenwriters in the industry.
"Right now, it's a very good time to be a creator in the industry. The economics of demand and supply is looking out beautifully for writers because writers and creators are in demand right now.
"I would urge all the other writers to please go out there and ask for better payment packages because right now is the time that all the leading producers are very open and welcome to giving you better deals and better remuneration. One should not shy away from asking," she told PTI in a telephonic interview from Mumbai.
Whether it's about better payment or credits on the film's poster, writers have slowly started getting their due and Kanika said the recognition comes with a responsibility.
"If you're out there and been given the responsibility or if you've been given the platform and your name is there on the poster that will also come with a sense of responsibility.
"We should not take it lightly that if people are associating your work with a certain kind of guarantee, we have to take that responsibility to work harder, and continue to strive to get newer stories and better stories and drive ourselves to be better at what we're doing."