US President Donald Trump is a "master" of Twitter and him causing a "lot of noise" certainly directs more attention, according to the microblogging site's co-founder Ev Williams.
Trump, who became the 45th President of the United States after defeating former secretary of state Hillary Clinton in 2016 elections, often uses the platform to express his opinion on various issues, target his political opponents and advertise his policies.
Twitter co-founder Williams, at the Collision tech conference in Toronto on Tuesday told CNN Business that "What Trump has done with Twitter is pretty genius, frankly".
"He's a master of the platform like few others," he said.
As for whether Trump's daily tweets were good for Twitter's business, Williams said it's "hard to say."
Williams, however, said that the potential negative effects of the president's tweets on the country's political discourse are "trivial compared to the effect of the broader media."
Williams also said that Twitter should have invested more money and resources into fighting abuse on its platform while he served as CEO but said he didn't believe there were any "silver bullets."
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