Twelve babies have been born after their mothers were given an injection of the natural hormone kisspeptin to make their eggs mature.
Doctors normally administer another hormone, hCG, for this purpose, but in some women, there is a risk that this can overstimulate the ovaries, with potentially life-threatening consequences.
Scientists at Imperial College London and clinicians at Imperial College Health-care NHS Trust tested the new method in 53 healthy volunteers at Hammersmith Hospital in London.
One in six couples in the UK experiences infertility, and 48,147 women underwent IVF treatment in 2011.
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"OHSS is a major medical problem. It can be fatal in severe cases and it occurs in women undergoing IVF treatment who are otherwise very healthy," Professor Waljit Dhillo, from the Department of Medicine at Imperial College London, who led the study, said.
"We really need more effective natural triggers for egg maturation during IVF treatment, and the results of this trial are very promising," said Dhillo.
Unlike hCG, which remains in the blood for a long time after an injection, kisspeptin is broken down more quickly, meaning the risk of overstimulation is lower.
The women in the study had a single injection of kisspeptin to induce ovulation. Mature eggs developed in 51 out of 53 participants.
Forty-nine women had one or two fertilised embryos transferred to the uterus, and 12 became pregnant, which is a good outcome compared to standard conventional IVF therapy.
"Our study has shown that kisspeptin can be used as a physiological trigger for egg maturation in IVF therapy," said Dhillo.
The finding was published in the Journal of Clinical Investigation.