DSK Motowheels, Benelli announce partnership for Indian mkt

Pune-based DSK Motowheels has entered into an agreement with Italian motorcycle brand Benelli to bring its superbikes into the Indian market.
"We are extremely proud to partner with the oldest Italian Motorcycle brand Benelli and excited to bring the largest range of Italian superbikes into India," DSK Motowheels Chairman Shirish Kulkarni said in a statement.
The company is confident that it will revolutionise the Indian superbike industry with the company's understanding and experience, he added.
Commenting on the development, Benelli QJ SRL Board Director Frank Zhuang said that after establishing the company's footprint in nearly 30 countries like Italy, Germany and France, the company is now entering Indian market.

"...We now wish to introduce some of the world's best designed and performing superbikes to the second largest two wheeler market in the world. The Indian two wheeler market is growing at a volume of 10-12 per cent and is set to achieve a size of 21-23 million units by 2015-16," Zhuang said.
He added: "Indian market is the most important market for Benelli, and this will become one of the biggest markets for us in terms of sales".

Benelli will have great success in India with DSK as its partner, by launching right products at the right time with the right pricing, he said.

DSK Motowheels said it will play a pivotal role assembling and selling Benelli bikes across the country.
Elaborating on their marketing plans, Kulkarni said that DSK Benelli will set up exclusive dealerships in 20 cities over the coming 6-8 months.
"An initial round of dealerships will come up in the Indian cities of Mumbai, Pune, Delhi, Hyderabad, Bangalore, Chandigarh, Chennai and Kolkata in next 3-4 months," he added.